by Alijah | Feb 11, 2026 | Personal Branding for Athletes
Let’s be honest: for a long time, the “plan” was simple—get good grades, play hard, and hope the right scout sees your kid. That game is over. In today’s landscape, your child isn’t just a student-athlete; they are a startup business with high-growth...
by Alijah | Feb 11, 2026 | Branding & NIL for Parents, Personal Branding for Athletes
In the NIL era, a personal brand isn’t just a logo or a catchy handle—it’s armor. It’s the difference between a player who is rented for their talent and a player who owns their future. When we teach athletes to build a brand, we aren’t just helping them chase checks;...
